'Property market will survive'

'Property market will survive'
2008/04/21

The residential market will remain tough for the next eighteen months, but should pick up by the end of next year when interest rates will probably start to come down.
Despite various unusual factors that together have contributed to the extremely difficult market circumstances, Pam Golding Properties (PGP) chief executive Andrew Golding believes the local property market will survive the storm.
"People forget, but in 1998 the house market was in a similar position when interest rates reached 25%."
A seven-year boom market followed shortly afterwards.
He said the property market was largely driven by sentiment, which would be a key factor in the future welfare of the industry.
Sentiment is taking a knock now because of worldwide fears of a recession amid the sub-prime crisis in the US and the sky-high international oil price.
On the national front it was being influenced by rising interest rates, political uncertainty and the Eskom crisis.
The National Credit Act (NCA) had also had a meaningful impact on banks' capacity to lend money, which hurt the property market.
Consequently, sales volumes were between 20% and 30% lower.
Even though buyers were now in a position to negotiate a more realistic price with sellers, he did not foresee "massive sales".
Some buyers will pay R60m
But while the broader market was affected, he said that houses of more than R15m were in an unusual position and were surprising with continued price growth.
"To pay R40k/sq m for a new house Cape Town and Gauteng is not strange anymore," he said.
Buyers in this category are prepared to pay R60m for a property because they are relatively unaffected by rising interest rates. – Elma Kloppers, Beeld

'Property market will survive'